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Pro Tools HD, blah blah blah...
Blah blah blah, Lexicon...
Chandler, Crane Song, Urei, SSL, GML, Apogee... Blah blah
blah...
All this gear is great, and should have cost you alittle
fortune. And it probably helps you create a far better record. But
how is that GML equalizer getting to help your clients sell more
records or downloads than an ART EQ? Artists don't care if you
employ 1,000,000 bucks worth of drugs on their record, they need
you to assist them SOUND sort of a million bucks.
And yet, many studios market their studio by simply listing
their gear on their internet site or showing off their gear on a
studio visit. They hope and pray that it'll create such a powerful
impression on their potential client that they simply cannot resist
recording at their studio.
Why does listing your gear make your studio invisible?
Unfortunately, nobody geeks out about studio gear the maximum
amount as studio owners and engineers do. Sure, it's going to
create a pleasant vibe for your client, picturing himself sitting
amongst a humming sea of hotdog tube preamps. But within the end,
they need a fantastic recording of their music. because the saying
goes, nobody wants a drill, they need a hole.
If all the opposite studios are marketing themselves by listing
all their great gear, then nobody stands out. All studios have many
gear. Clients expect it. If a client walked into your studio and
there wasn't any gear, there would be questions. So in fact you
would like your gear to form an excellent record (and avoid all
those questions). But by using your gear list as a substitute
permanently marketing gets you lost within the sea of all the
opposite recording studios in your area, and in essence makes your
studio invisible. Given no other reason to record in one studio or
another, the client is forced to make a decision supported one
thing: price. Blah!
Where are you wearing your cloak of invisibility?
Every time someone interacts together with your studio brand,
whether physically through business cards, print and studio visits,
or virtually through the web , you're creating an impact . These
impressions are often strong or weak, and are vital at the very
beginning once you haven't any relationship together with your
potential client. they create the difference between taking a
re-evaluation at your studio and not supplying you with the time of
day.
Take a glance at every aspect of how you present your studio.
does one appear as if everyone else?
Here's a test. If you advertise, find several ads of other local
studios and substitute their studio name and address with yours.
Does it make any difference? If not, then you're not creating a
really strong impression. But the great news is that they are not
creating a robust impression either, and it'll be easier for you to
face out!
What causes invisibility in studio tokyo marketing?
The cause is rampant in almost every industry, not just the
studio industry. When a replacement business is started, the owner
could also be really busy or not know much about marketing or
advertising. So she takes a shortcut and appears to ascertain who
else is advertising in her industry. She studies her competitor's
ads, flyers and internet site . Then she creates ads, flyers and an
internet site supported what everyone else is doing. But now, her
marketing and advertising looks very almost like her competition's
marketing and advertising. With this "copy cat" marketing, she now
looks a bit like the competition and blends in, becoming
invisible.
How to make your studio tokyo stand out and appear again
What causes you to different isn't really the layout of your
studio or the tens or many thousands of dollars worth of drugs .
All that stuff are often bought or copied. And within the hands of
hacks, the simplest sounding rooms and every one the gear within
the world won't make a touch of difference.
The secret of standing out is leveraging something that cannot
be bought: you, your staff and your philosophy.
Unfortunately, there's no thanks to implant who and what you're
into a prospective client's brain, so you'll need to create a
simple bite-sized message that you simply can easily communicate to
your clients.
Creating your message
Creating your message are often one among the foremost difficult
exercises in your business. We are so wont to bland, run of the
mill marketing messages, we are almost unable to interrupt the mold
and make a fresh message for ourselves.
We need to urge clear on who we are, who our ideal client is and
the way we would like to serve that client.
The best thanks to start is by asking questions.
What can we stand for? Are we advocates for saving the
environment? World peace? Or sticking to less political things like
is our studio old fashioned analog or 21st century digital?
What are we actually good at? can we love creating beats for rap
artists? Are we master musicians or producers? can we have a knack
for producing ultra slick vocal harmonies and polished smooth pop
songs?
Who are our idea clients? can we want to figure with jam bands?
Jazz artists? Singer-songwriters?
How can we want to serve our clients? Are we a bare-bones boot
strap studio, or can we want to possess runners and interns
available to satisfy every whim & fancy of our clients (and
charge a premium)?
Of course if there's anything super unique about your gear or
studio space, and it ties into your message, you ought to certainly
include it in your marketing. for instance , if your studio runs on
wind generation , you'd had best to tie that into the message of
your unending quest to be first 100% green studio within the world.
Or, if your studio focuses on recording new age music and you've
got a studio that overlooks the crashing waves of the Pacific ,
certainly let people realize it.
Are we getting to lose business if we specialise in such
specific things?
Just because you're getting clear on who you're and who your
ideal client is doesn't suggest that you simply need to limit
yourself to recording only those clients. But it gives you a
selected sort of person to speak to in your marketing and
advertising. Prospective clients who suit your ideal client profile
are getting to notice that your studio fits them to a tee and can
choose you over other studios with the incorrect or generic
messaging.
Also, in many cases, you'll have staff with various talents and
skills, and you'll do that exercise with each staffer to draw in
ideal clients for every of them.
Now that you simply skills to prevent being invisible...
Include your message in each piece of communication that comes
from your studio: your logo design, your tagline, your internet
site design and content, your bio, your business cards, online and
offline advertising, press releases and the way you decorate your
studio.
Seems like tons of labor ...
If you're a longtime studio that already features a logo, web
site, etc. all of this probably sounds a touch overwhelming. Once
you've got spent the time and energy to make your recording
studio's message, the diligence is completed . Then, you'll start
with something small sort of a single website or a billboard . you
do not need to change everything overnight, but make changes bit by
bit and see how your marketing attracts more and more avid clients
who want exactly what you're selling. Your advertising stands out
among the gang , leaving all those other invisible recording
studios within the dust.
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